Built for Strength After 40
Simple, no-BS fitness and nutrition for busy dads who refuse to coast.
This Isn’t Fitness for 25-Year-Old Influencers
You don’t need 6 workouts a week, chicken and broccoli every meal, or a supplement stack that costs more than your truck payment.
You need structure. Consistency. And a plan that respects your age, your schedule, and your responsibilities.
The Tactical Framework for Men Over 40
Lift for strength, not ego
Progressive strength training built around recovery and longevity — not burnout.
Eat for performance, not punishment
Protein-focused, repeatable meals that fit real life — not influencer meal prep fantasy.
Build discipline, not motivation
Simple systems that work on busy weeks, stressful weeks, and real life.